DATES. THE WEEK OF JULY 17TH - 21TH 2017

The American Fashion System Program of ISEM Fashion Business School is designed to focus on the specifics of the fashion industry in the U.S., including American brands, foreign brands that have succesfully established themselves in America, and emerging and innovative companies, giving attendees a well-rounded view of how business is done in the United States.

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Introduction to the Fashion Industry


Location is (Still) Everything: Why the Real World Matters for E-Commerce

Launching a Brand / Business in the US and The American Consumer

Fashion Merchandising


Selling to Department Stores


Cool, Hip or Status? Culture Matters That Determine Success for Luxury Fashion Brands
 

Live in the Grey: Employee Retention and Empowerment


Using Social Media to Enhance a Brand's E-Commerce Experience

COVERED TOPICS

AMERICAN FASHION INDUSTRY

 

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IESE Business School, Headquarters on 57th st and 7th ave Manhattan -NY

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A unique opportunity to understand the functionality and the keys of the american fashion industry

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 Influential Marketing


New Developments in Digital Communications


 Buying for Stores: A Fashion Buyer's Life


Round Table: Managing and Growing a Young Business

Ethical Fashion: Changing the World One Shoe at a Time

Moda Operandi: Creating New Business Models


WindowsWear: The Google Earth and Vogue archives of Fashion Windows & Display


A Spanish Brand's Perspective on Business in America

The week of July 18th - 22th 2016

Introduction to the Fashion Industry

Influential Marketing

Location is (Still) Everything: Why the Real World Matters for E-Commerce

New Developments in Digital Communications

Launching a Brand / Business in the US and The American Consumer

Buying for Stores: A Fashion Buyer's Life

Fashion Merchandising

Round Table: Managing and Growing a Young Business

Selling to Department Stores

Ethical Fashion: Changing the World One Shoe at a Time

Cool, Hip or Status? Culture Matters That Determine Success for Luxury Fashion Brands

Moda Operandi: Creating New Business Models

Live in the Grey: Employee Retention and Empowerment

WindowsWear: The Google Earth and Vogue archives of Fashion Windows & Displays

Using Social Media to Enhance a Brand's E-Commerce Experience

A Spanish Brand's Perspective on Business in America

and Draft Programme

and Draft Programme

ON PREVIOUS EDITION

PROF. JOHN A. DEIGHTON
Harvard Business School

PROF. BARRY HORWITZ
Boston University

PROF. THOMAI SERDARI
NYU Stern

PROF. JOSEPH ANTEE
FIT

KRISTINE KELLER
CFDA

JAMES KUERSCHNER
Kule

MARY SAUNDERS
Maiyet / CERCI

PROF. JOSHUA WILLIAMS
Berkeley College

TRAVIS WRIGHT
Aéropostale

ESTHER UHALTE
Estée Lauder

MARTA LASTRA
The Row

BIANCA GOCHUICO
Urban Outfitters

VINCENZO SCIACCHITANO
Giorgio Armani

PROF. THOMAS HANDLEY
Parsons The New School for Design

JON HARARI
WindowsWear

FRANCESCA KENNEDY
IX Style

PAU SABRIA
Olapic

BRAD LANDE
Live in The Grey

PLACE. IESE BUSINESS SCHOOL  / NEW YORK

IMAGE GALLERY OF AFSP 2016

COMING SOON

Speakers

SPEAKERS AND VISITS

Company

VISITS AND CONFERENCES

 

ASLAUG MAGNUSDOTTIR
Moda Operandi

PROF. DAVID BELL
The Wharton School

PROF. RUSSELL WINER
NYU Stern

An immersion into the

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